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Bet in Swedish

Clearly you are here reading this review website in English and can thus likely also carry out your sports wagering from an English interface.  If however, you would much prefer to interact with and place bets in Swedish, each of the sites listed below offer Swedish language betting.  

Swedish is not a language that has spread around the World like English, French, Spanish and Portuguese where an abundance of people speak it.  Much like the investment in offering Swedish Krona betting accounts, the investment in a Swedish version of their website and the ability to provide customer support in Swedish indicates how much these companies value customers within Sweden.  

I cannot speak to how much any of these sites advertise and market themselves within Sweden.  You would likely know this simply by asking which of these brands is most familiar to you.  Given Unibet began from Stockholm, I would assume you are most familiar with them, and they are a great option.  I would however say that although the rest of those on my list may not have marketed directly to you in terms of team sponsorships or advertisements, they certainly have invested in their service to make themselves as friendly to Swedes as any highly visible Swedish sports betting brand.  While you may simply want to place trust in the brands you recognize, it is my job through my research to provide you with the best options, regardless of how much they have spent to be dominant brands within Sweden.     

Not just Swedish from your desktop, but in support and mobile as well

Know that the commitment to Swedish customers extends to the complete customer experience, not simply your desktop interface, or in other words the website as accessed from your computer.  If you need to contact the sportsbook with feedback, questions or otherwise, you can expect to converse in Swedish.  

If you intend to spend the bulk of your time interacting with the sportsbook while you are on the move, be confident in knowing that all the mobile betting platforms offered by the above companies include Swedish language options.  When you click through above, you will be greeted by each company in Swedish.  However, if you ever visit their websites directly in the future you may simply have to change your language from a selector if their site does not immediately geotarget your language or utilize a web browser cookie for your past language preferences.

Is betting in Swedish that important to you?

Clearly being able to bet in your native language is important to many, which is why I developed this page.  However, if you are fluent in English as so many Swedes are, BetVictor is another excellent sportsbook that offers SEK accounts.

I underline this point especially to those of you that are most interested in football betting.  When it comes to betting on football, BetVictor is in all likelihood one of the top three online sportsbooks in the World, period, let alone for Swedes.

Not only do they offer comprehensive coverage of leagues, matches and betting markets, they have been consistently documented as having some of the best odds pricing available, meaning consistently higher payouts

So if you want to get the best football odds along with the other sites I list and English is an option for you, BetVictor is an amazing option.

Have you tried Asian Football Lines?

Pinnacle Sports operates as a reduced-juice sportsbook.  This means they don’t advertise  or offer a bonus & the savings is passed back to bettors with consistently higher paying odds on all sports and offer very high limits. A fantastic long term betting partner.  Read the Pinnacle Sports Sweden review.


Unibet, headquartered in Stockholm, provides some amazing coverage of sports betting, especially with their coverage of niche sports like ice hockey.  If you like a breadth of sports, Unibet must be considered heavily.    Read the Unibet Sweden review.

Go! Go!

William Hill is one of the oldest names in sports betting, established in 1934 and currently traded on the LSE.  William Hill covers all sports well, but football and horse racing are definitely their focus.  So if these are your passion, take note.   Read the William Hill Sweden review




The best Swedish Language sports betting sites

888Sport is a well-established international sportsbook that has recently added the SEK as a currency.  With a vast array of betting markets and extremely competitive odds margins across all sports, 888Sport is a great option.  Read the 888Sport Sweden review.



Issues of Swedish Betting