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Getting the best odds can help your chances to stay profitable

Many people have a misconception about sportsbooks and how they set their betting odds, thinking that the situation is the bettor against the bookie.  This is not the case.  Sportsbooks always try to set their odds so that the potential payouts are balanced on all sides for a given event.  Let’s use a 1x2 football match as an example:

Money is going to be bet on three outcomes, the Home Win, Draw and Away Win.  Only one outcome will need to be paid out to bettors.  The goal for the bookmaker is to ensure that the amount of money laid on the losing outcomes can more than cover the payouts for the winning outcome.  Anything above the amount to cover the winning bets will be left as their revenue toward running their business.  

This is revenue, not profit, as the sportsbook has many costs to run its business, but this small leftover amount is what is used as revenue.  In the end, understand that you are never in a bookie-versus-bettor conflict.  Bettors are always simultaneously winning and losing, sportsbooks just want to make a tiny percentage on the overall amount bet for facilitating the bookmaking service.

All the sportsbooks on Sweden Sports Betting offer competitive odds.  If you just like to play, any of these sites will provide you with good odds.  However, if you are serious about sports betting and being profitable, you should probably be using several sportsbook accounts and an online odds comparison site meant for Swedish players like oddsjet.com before you bet in order to get the best potential payouts.  Why?

No one gets every bet correct, no one.  In the end, the margins for being profitable at sports betting can be very tight.  You certainly need to win more bets than you lose to remain profitable over time.  However, as outlined above, each betting company sets their own odds in order to make money on every event, no matter what the outcome might be.  When you play through just one sportsbook, you will have to accept what could be much lower odds compared to the best odds on the market.

As such, odds can vary significantly between betting sites.  On single game bets, you can see a 3% to double-digit percent range in potential payouts.  When you compare odds for your bets of interest, you can ensure that when you win, you get the most for your stake money.

Issues of Swedish Betting

Get solid odds from the best betting sites for players in Sweden

How comparing odds helps most:

Simply by the nature of calculating a potential payout, the chances for significantly different payouts exists for Combination and System bets.

With these types of wagers, odds are being multiplied together.  Here is an example for you:  Imagine you have a combination bet with four football matches.  You play with a solid betting site, but for these 4 games, there is another sportsbook that is offering on average a 3% odds premium on each of these outcomes.

When you calculate the difference in potential payouts on this small combo bet, you would be missing out on a premium of more than 12% by playing with your existing betting site.

The more event selections you make, the higher premiums can be.  In comparing odds, on combination and system bets, the range in potential payouts between the highest and lowest paying sportsbooks can be 10% to over 40%.  If you are interested in remaining profitable over time, it certainly behoves you to compare odds to ensure that when you win, you win the most that the market will offer to you.

Comparing outright winner odds

Another area where significant premiums can be gained in comparing odds comes with outright winner betting markets.  Examples would be Allsvenskan outright winner odds or Premier League outright winner odds.

Every team in a given competition will have odds associated with them as long as they are still mathematically able to win the competition.  As you get further down the list as the odds get higher, away from the favourites, you have a better chance for variation in the odds between bookmakers.

So if you like outright winner markets and you don’t really bet on the heaviest favourites, you can compare the outright winner odds and often get a premium of 10% to as much as 50%. Don’t leave these potential payouts on the table.

The best online sports betting sites for players in Sweden

BetHard is somewhat unique in that they aim to offer very high odds and a welcome promotion.  Most offer one or the other.  Sweden a key market for BetHard, so you’ll find a Swedish language version, friendly banking methods & famous Swedish BetHard brand ambassadors.  Read the BetHard Sweden review.




bet365 covers football, ice hockey & all sports comprehensively in terms of betting markets. They have the most intuitive interfaces for mobile & desktop and constantly innovate with the most advanced features for bettors.  Lots of banking methods are available for Swedish bettors.  Read the bet365 Sweden review.



Betway serves over 2 million account holders world-wide and offer a beautiful interface with an excellent mobile platform.  Like most top bookmakers, they also offer a cash out feature.  Betway are a great choice for Swedish bettors.   Read the Betway Sweden review.



Unibet, headquartered in Stockholm, provides some amazing coverage of sports betting, especially with their coverage of niche sports like ice hockey.  If you like a breadth of sports, Unibet must be considered heavily.   Read the Unibet Sweden review.