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The Swedish online sports betting market is excellent. So many other countries have
developed restrictive legislation which has reduced the freedom of choice for their
sports betting enthusiasts. This is not the case in Sweden, where you essentially
have the full freedom to register with the sportsbooks of your choice. The purpose
of this site is to publish my research into identifying the best Swedish betting
sites. This might sound simple, but the Swedish market is tougher to assess and
here’s why: With no legal restrictions, I needed to see if the World’s best online
sportsbook brands catered to the Swedish market, or if only Nordic-
You see there are several sportsbook companies that purport to focus on the Nordic betting markets like Sweden, Finland, Norway and Denmark. These companies might offer a website in Nordic languages and offer native currencies, but as sportsbooks, do they measure up in terms of cutting edge technology, trustworthiness, reputation, sports coverage, bonuses, banking options, competitive betting odds? The list goes on.
Here is what I found to be the case: For the most part, several of the leading online
betting brands have determined that Sweden is an extremely important market for them
and thus, they have made the investments to cater to the Swedish market in the same
manner that you might expect a native Nordic-
How the list was constructed
It is as important to understand what this site is, and what it is not. Many sports
betting review sites are built simply to present you with the brands you likely know
best with logos and banners. Next to these logos you will likely see a 5-
As you can see from my list, several of the biggest names in the Swedish market are not listed. Unlike other sites, I’m not interested in simply trading on a brand that you know. I want you to play with the betting sites that I truly believe to be best for the Swedish bettor.
My list only includes sites that have satisfied the following criteria:
I’ve researched over 30 of the World’s top sportsbook companies from the perspectives of dozens of different national markets including the Swedish perspective. If I’m not satisfied that any of these criteria are sufficiently met, the reviewed sportsbook is not included in my list.
I’m not here to list every sportsbook, tell you what is wrong with them, and then hope to trade on their brand and logo because they advertised a lot in Sweden and you know their name.
I’m here to show you the best companies with which you may bet from Sweden. My list is in alphabetical order with no preference. They all provide an excellent experience, but have their differences. Please read and enjoy responsibly.
BetVictor is known widely in the UK for having the most competitive football odds. If football is going to be the sport on which you will focus more than any other, BetVictor must be at the top of your list. Read the BetVictor Sweden review.
Pinnacle Sports operates as a reduced-
Unibet, headquartered in Stockholm, provides some amazing coverage of sports betting, especially with their coverage of niche sports like ice hockey. If you like a breadth of sports, Unibet must be considered heavily. Read the Unibet Sweden review.
William Hill is one of the oldest names in sports betting, established in 1934 and currently traded on the LSE. William Hill covers all sports well, but football and horse racing are definitely their focus. So if these are your passion, take note. Read the William Hill Sweden review.
Most online sportsbooks are focused on targeting the average bettor. As such, there are limits placed the amount that can be bet or that can be won. Smaller companies are at a higher risk of a big loss, and thus they tend to have lower limits.
On the spectrum of how much people wager on a given match, if you feel you are on the higher end with considerably high stakes, you should read about the sites that offer the highest limits to ensure the sportsbook you choose can take your action.
Key to your sportsbook experience is the manner in which you’ll be able to deposit and withdraw funds from your betting account via your chosen banking methods.
It is no coincidence that every sportsbook listed on this site offers Swedish Krona betting accounts. Similarly, you can view the most popular banking methods that are compatible transacting Kronor or other currencies of your choice as a Swedish customer.
From a sporting perspective, by bet volume and the amount of money that is bet from
Sweden, football is by far the most wagered-
The sports of secondary importance for Sweden generally include hockey and tennis.
While the firms I list cover all sports very well, hockey and tennis are very important
for these in particular. Tennis is also important in the UK market so you know that
it will be covered competitively by each UK site. Furthermore, each of the sites
above provide some of the best hockey betting. Each site also accepts Canadian bettors,
and if you like hockey, you know Canadians love hockey and expect to have full coverage
of their favourite sport. This however, is the one sport where the best Sweden-
If you identify with being Swedish and you want to bet with a company of Swedish origin, I understand this and Unibet is the best of these. There are others, but clearly they are not listed here. While I can understand nationalistic leanings, understand that almost all betting companies have moved offshore for tax purposes, so you are not directly helping local Swedish workers and while your funds are surely safe, they do move offshore no matter which sportsbook(s) you select.
While five of my six listed sites do not originate from Sweden, know that five out of six offer betting in Swedish from both their desktop and mobile betting platforms. Even though you are using English to research the best Swedish betting sites, these companies value your business sufficiently to offer this language option to you.
I’m not sure how much my listed sites invest in advertising in Sweden. However,
I do know that they are some of the largest betting companies in the world and operate
in an extremely careful and transparent manner. This is covered by the site reviews.
You want to bet with a company that you can trust with your deposits, will be fair
with your account and is unafraid of bettors that win. In being large, you can be
confident in knowing these firms will be around for a long time, and you’ll never
need to worry about unjustifiably cancelled bets or account closures that can occur
with upstart companies that often tempt new players with unattainable, too-
888Sport is a well-
Current Football Odds
MarathonBet has been operating since 1997 and has recently exploded in popularity
with growth sponsorships of top English, Scottish and Spanish football clubs. They
have moved to offer the most comprehensive football betting coverage with extremely